I’m loves turning ideas into clear, meaningful experiences. With over 14 years of experience in marketing and brand building, I’ve worked with leading companies like Wix, Elementor, Walnut, and Elbit - shaping brands, building design systems, and helping teams move faster and smarter. I’m drawn to moments where things are still undefined, where a new direction, story, or product needs to come to life.

Outside of work, I have a soft spot for the character Alf, collect rabbit sculptures from around the world, and enjoy designing fondant cakes.