Industry
Web Creation & Hosting Platform
Client
Elementor
Elementor brand & assets
Leading the Elementor Brand and Its Assets
As part of the role I took a broad, cross-brand view to see which parts of the brand were working and which needed improvement. Some of the changes I led included redefining the color palette, adding a hierarchical color system across all assets, setting product-creation guidelines, improving the typographic system, introducing guidelines for people and product photography, and adopting AI tools.
Elementor First campaign using artificial intelligence
Elementor runs two major campaigns each year: Black Friday and the company’s birthday in June. Over the years, this has become a tradition and the whole company mobilizes for the campaign. The challenge was to create the entire campaign using AI tools, from modeling and motion to print and more. I led the concept and created all the assets using AI and design.
