Industry

Web Creation & Hosting Platform

Client

Elementor

Elementor rebrand

Main Project Image

Leading the evolution of the Elementor brand

Elementor started as a single product focused on website editing within WordPress, which powers nearly half of all websites worldwide, with over 21 million users. As the company grew into a multi-product platform, there was a need to reposition the brand and reflect a broader vision beyond just an editor. I led the rebranding process, managing a team of 14 designers and working closely with an external agency to define the direction and ensure alignment with our goals. After the brand was handed over to our team, I continued to develop and refine it, taking ownership of all brand assets created following the launch.

Developing the Elementor One Brand, from initial concept to visual execution.

The One brand is part of a broader product suite that helps users build and manage their websites. The challenge was to define how to communicate it externally - creating a distinct visual concept while staying aligned with the existing brand.

Building a brand at scale

The main challenge, beyond making sure the brand looked strong and well-defined, was understanding how to maintain consistency across a large team working on it. It required ensuring that all the assets being created could grow and evolve over time, while still staying aligned with the brand. to support this, I defined clear guidelines and rules that would enable teams to create consistently and build the brand in a unified way.

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