Ascend is positioned as an “all-in-one business solution” inside Wix accounts, combining CRM, chat, automations, email marketing, invoices, and more. The brand had no coherent 3D or character language for large-scale execution, so we needed a scalable illustration system and a mascot that would translate the product’s friendly, business-focused value into consistent visual assets across channels. I designed a flexible illustration system and developed a fully functioning mascot to bring Ascend’s product personality to life. The visual system was applied across campaign creatives, landing pages, social, and large-format placements.