Creating a mascot for Wix
I created the Mascot for Wix company, we called him "Musa", it was very challenging to make the transition from the 2D environment to 3D, to know what I could add to him to create the character (fingers, stretch the arms, change the proportion) that will provide him to the "elastic" possibility to creating the positions that I want.
the prosses for the cration
The main challenge was that the original logo was not built for 3D.
It required redefining proportions, structure, and visual balance to work across different formats and environments. The result is a flexible mascot system designed to scale across motion, marketing, and product touchpoints, while maintaining consistency and recognizability.
From Logo to Living System
Originally, the mascot was not part of the plan. The brand only had a 2D logo, with no solution for translating it into a 3D world.
I redefined the logo by adjusting its proportions and developing it into a fully functional character. This included exploring how it behaves across different angles and dimensions - from top and side views to perspectives that didn’t previously exist.
The result is a flexible and scalable mascot system that has been widely adopted across the company - from campaigns and ads to large-scale placements like the Super Bowl and baseball games, as well as social, email, landing pages, swag, and many more use cases.
