Walnut.io is a SaaS platform that helps teams create interactive product demos that improve how they sell and present their product. The process focused on simplifying the visual language and strengthening the connection between product and brand. Design decisions were driven by clarity, hierarchy, and usability across marketing touchpoints. I developed a complete visual language across all assets - from defining the strategy to building the full visual system, I led the rebrand end-to-end. The outcome is a clearer, more mature brand that simplifies complex product capabilities and creates a stronger, more confident experience across all touchpoints.