Creating a cameo for Wix
I created the Mascot for Wix company, we called him "Musa", it was very challenging to make the transition from the 2D environment to 3D, to know what I could add to him to create the character (fingers, stretch the arms, change the proportion) that will provide him to the "elastic" possibility to creating the positions that I want.
Turning a Logo into a Living Character
Originally, the mascot was not part of the plan. The brand only had a 2D logo, with no solution for translating it into a 3D world.
I redefined the logo by adjusting its proportions and developing it into a fully functional character. This included exploring how it behaves across different angles and dimensions - from top and side views to perspectives that didn’t previously exist.
The result is a flexible and scalable mascot system that has been widely adopted across the company - from campaigns and ads to large-scale placements like the Super Bowl and baseball games, as well as social, email, landing pages, swag, and many more use cases.
